Rivoire & Carret Vermicelle Macaroni - Lot 889

Rivoire & Carret Vermicelle Macaroni Rivoire & Carret Vermicelle Macaroni In 1860, two cousins from Lyon, Claudius Rivoire and Jean-Marie Carret, joined forces to create the first French pasta brand. They became the true inventors of modern French pasta. Previously sold in bulk at the grocer's, pasta was now offered in a pack with a guaranteed net weight and under a brand name for which it was advertised. The packets can be recognized by their blue packaging and 3 red stars, suggesting a label of superior quality. Its pasta is made not from soft wheat but from durum semolina, which is air-dried instead of dried in the open air. In 1960, at its peak, the company produced 60 million kilos of pasta a year. In 1968, in anticipation of the opening up of the Common Market, and wishing to pre-empt the arrival of major European groups such as Italy's Barilla and Germany's Birkel on French territory, the Carret family proposed a tie-up with the Cartier-Million family, owners of the Lustucru pasta brand. The result in 1968 was the creation of a holding company with two subsidiaries, Rivoire & Carret and Lustucru, each holding 58% and 42% of the shares respectively, the latter being divided between 32 family shareholders. The company was taken over by the Lustucru group in 1971, and the Rivoire et Carret brand disappeared in 2000. At the end of 2002, Pastacorp, a company created by the Skalli family, acquired Lustucru's dry pasta and semolina activities, and in 2012 took the risk of relaunching the Rivoire et Carret brand, which still enjoyed a very strong reputation. / t was in 1860 that two cousins from Lyon, Claudius Rivoire and Jean-Marie Carret, united their names and created the first French brand of pasta. They became the real inventors of modern French dough. Until now sold in bulk at the grocer's, the pasta is offered in a package with guaranteed net weight and under the name of a brand for which one makes the advertisement. Packages recognizable by their blue packaging and 3 red stars, suggesting a label of superior quality. Its pasta is not made of soft wheat but durum wheat semolina: the drying is no longer in the open air but in hot air, resulting in better preservation. In 1960, at the height of its production, the company produced 60 million kilos of pasta a year. In 1968, in anticipation of the opening of the Common Market, and wanting to anticipate the arrival of large European groups like the Italian Barilla or German Birkel on the French territory, the Carret family proposes a rapprochement with the Cartier-Millon family , owner of the Lustucru pasta brand. Thus was born in 1968 a holding company with two subsidiaries, Rivoire & Carret and Lustucru, each holding respectively 58 and 42% of the shares, the latter being divided among 32 family shareholders. The company is taken over by the Lustucru group in 1971, the brand Rivoire and Carret disappears in 2000. At the end of 2002, Pastacorp, a company created by the Skalli family, bought Lustucru's dry pasta and semolina activities and took the risk in 2012 of relaunching the Rivoire et Carret brand, which still enjoyed a very strong reputation. Camis Paris Affiche entoilée/ Vintage Poster on Linnen B.E. B + Bel Aspect & couleurs , déchirures & plis & manques restaurés, taches d'humidité / Nice Aspect & colours, restored tears & folds & missing paper, water stains 124 x 96 Lyon (Rhône) circa 1900