Dany Robin Lux Toilet Soap - Lot 1837

Dany Robin Lux Toilet Soap Dany Robin Lux Toilet Soap Lux soap appeared in the United States in 1925, elevated to the status of "beauty soap" by the addition of vegetable oils. In 1928, the J.Walter Thompson agency developed the advertising strategy that was to become the brand's signature:A campaign claimed that, of the 359 stars in Hollywood, 329 used Lux, the only notable exception being Greta Garbo. She never gave in to Lux's solicitations. For the chosen one, being chosen by Lux represented a consecration, a kind of advertising confirmation of her star status. After the war, to boost the brand, Lux sponsored a program on Radio Luxembourg: Festival Lux. / The soap Lux appeared in 1925, in the United States, raised to the status of "beauty soap" through the addition of vegetable oils. Three years later, it landed in Europe.In 1928 the agency J.Walter Thompson develops the advertising strategy that will become the signature of the brand: A campaign said that of the 359 stars that had Hollywood, 329 used Lux , the only notable exception Greta Garbo. who will never yield to Lux's demands. To be chosen by Lux then represents for the elect a consecration, a kind of advertising confirmation of her star status. After the war to revive the Lux brand will sponsor a show on Radio Luxembourg: Festival Lux. Bouchet - Lakara Paris Canvas Poster/ Vintage Poster on Linnen T.B.E. A - 31,5 x 22,5 circa 1950