BOUISSET FIRMIN - Lot 910

BOUISSET FIRMIN Chocolat Poulain Rare Harlequin Poster Chocolat Poulain Rare Harlequin Poster The first Poulain chocolate boutique was founded in 1847 by Victor-Auguste Poulain on rue Porte-Chartraine in Blois. In 1970, after acquiring a number of condiment companies, including Maille, Poulain decided to merge all these food brands into a single group, SEGMA (Société d'exploitation des grandes marques alimentaires). In 1978, Poulain and SEGMA were acquired by Clin-Midy, then sold and integrated a year later into Jimmy Goldsmith's Générale Occidentale (which owned the Amora, La Pie qui Chante, Carambar and Vandamme brands, among others). Poulain came under the control of the British Cadbury in 1988. In 1995, it was merged with Bouquet d'Or to form Cadbury France, the group's new French subsidiary, headquartered in Blois. In 2010, Cadbury was acquired by the multinational Kraft Foods. In 2012, following a demerger of Kraft Foods, Poulain belongs to the newly created Mondelēz International group. In 2016, French investment fund Eurazeo announced the purchase of a large proportion of Mondelez brands (including Poulain, Carambar, Krema and La Pie Qui Chante). The buyout has been effective since May 2, 2017, with the creation of a Eurazeo subsidiary, Carambar&Co. Not as old as Suchard (1826, founded in Switzerland) or Menier (1836), Poulain is nonetheless one of the oldest chocolate brands in France, and undoubtedly the one that has contributed most to the commercial spread of chocolate to all levels of society. Indeed, before Victor Auguste Poulain, chocolate was an artisanal commodity packaged in the form of boudins and sold as a "health" product - the Menier chocolatier, for example, was originally a pharmaceutical salesman. Poulain turned it into a gourmet industrial product. It was also probably the first chocolate brand to communicate massively through advertising. The company will be remembered as a marketing innovator. It went so far as to buy cinemas (110 in 1914, including in Egypt and England) and offer "complimentary tickets", distributed in the bars, entitling the holder to half-price admission. Poulain chocolate is also famous for offering educational images, known as "Poulain images", as gifts with its products from the 1860s onwards. / The first chocolate shop Poulain was founded in 1847 by Victor-Auguste Poulain rue Porte-Chartraine in Blois. After the acquisition in 1970 of a set of condiment companies, including Maille, Poulain decided to merge all these food brands into a single group, the SEGMA (Company operating major food brands). In 1978, Poulain and SEGMA were bought by Clin-Midy, then resold and integrated a year later at the General Occidental of Jimmy Goldsmith (which held among others the brands Amora, La Pie Chante, Carambar and Vandamme). Poulain passed under the control of the British Cadbury in 1988. In 1995, it is grouped with Bouquet d'Or at Cadbury France, the new French subsidiary of the group, which is headquartered in Blois. In 2010, Cadbury was acquired by the multinational Kraft Foods. In 2012, following a split from Kraft Foods, Poulain belongs to the newly created group Mondelēz International. In 2016, the French investment fund Eurazeo announces the purchase of a large part of the Mondelez brands (including Poulain, Carambar, Krema and La Pie Qui Chante). The takeover is effective since May 2, 2017, with the creation of a subsidiary of Eurazeo, the company Carambar & Co. Less ancient than Suchard (1826, house founded in Switzerland) or Menier (1836), Poulain is still one of the oldest chocolate brands in France and, without doubt, the one that has contributed the most to the commercial spread of chocolate in France. all layers of society. Indeed, before Victor Auguste Poulain, chocolate was a traditional commodity packaged in the form of sausages and sold as a "health" product - the chocolate maker Menier was for example originally a seller of pharmaceutical products. Poulain has made it an industrial and gourmet product. It is undoubtedly also the first brand of chocolate to have massively communicated in advertising form. The company will remain as an innovator of marketing. It will go so far as to buy movie theaters (110 theaters in 1914 including Egypt and England) and offer "free tickets", distributed in the tablets, giving access to a half price entrance. Poulain chocolate is also famous for offering educational images, called "Poulain images", as a gift with its products from the 1860s. E. Pecaud & Cie Paris Affiche entoilée/ Vintage Poster on Linnen B.E. B + Très bel Aspect & couleurs , déchirures & plis restaurés, taches d'humidité / Very Nice Aspect & colors, restored tears & folds , water stains 127,5 x 92,5 Blois (Loir et Cher) 1904